As part of Preacher Amsterdam, I developed a series of animations for DOOH in Liverpool and socials as part of Under Armour’s Cut Different campaign.
Centered around Paddy “The Baddy” Pimblett, the campaign explores his duality and the contrast between his two sides.
Centered around Paddy “The Baddy” Pimblett, the campaign explores his duality and the contrast between his two sides.
The animations embrace a rough, radical, and raw visual language, using trippy transitions and layered effects to blend both sides into one restless, hypnotic experience, designed to pull you in and make you want to keep watching.
