A brand identity, visual identity and advertising campaign for El Factor Wow, a design festival organised by Mateo Inurria School of Arts.
With a warm and friendly approach, this edition centred on the theme of rehumanization. We translated this concept into a visual system built around a circle composed of hundreds of dots, each one representing a participant. All dots move towards the centre, the nucleus, symbolising a collective return to the human, while simultaneously drawing closer to one another.
