The Preventative Breakfast Club for Mildly Ignored Anatomical Responsibilities.
Together with Purgatory Sandwich we reimagined the humble egg box.
Not as packaging. As a conversation starter.
We’ve created a limited-edition series of egg boxes inspired by the remarkable diversity of testicles. Soft. Hairy. Smooth. Uneven. Familiar, yet slightly unsettling. The kind of detail you can’t unsee once you’ve noticed it.
To launch the project, we plastered cities with wild posters featuring giant testicles and different egg routines of famous chefs.
If a weird little egg box and real balls is what it takes to get people talking, so be it.
Photography: @juanllobell_
Together with Purgatory Sandwich we reimagined the humble egg box.
Not as packaging. As a conversation starter.
We’ve created a limited-edition series of egg boxes inspired by the remarkable diversity of testicles. Soft. Hairy. Smooth. Uneven. Familiar, yet slightly unsettling. The kind of detail you can’t unsee once you’ve noticed it.
To launch the project, we plastered cities with wild posters featuring giant testicles and different egg routines of famous chefs.
If a weird little egg box and real balls is what it takes to get people talking, so be it.
Photography: @juanllobell_
